Anna Maria Jarvis [b.1864] was the primary advocate
for establishing Mother’s Day in 1908 as a holiday in
the United States (where else LOL), commemorated
annually on the second Sunday of May. Woodrow Wilson
designated Mother’s Day as a US national holiday in 1914.
Yet today, the original sentiment of Mother's Day seems
lost in a sea of sale signs and endless advertisements, all
promising the "perfect" gift to show our appreciation.
The overwhelming commercialism in Australia of this day
makes it increasingly difficult for those of us who no longer
have our mothers with us to fully participate. The pressure
to celebrate with “the perfect gift” or the “perfect day” is a
reminder that there is a void in our lives that can never be
filled by a bouquet of flowers.
Mother’s Day didn’t begin this way. It wasn’t originally about
what
could be bought or
posted on social media. It was created
to honour all mothers from a place of deep love and reflection;
a love that
doesn’t require gifts, and reflection that doesn’t need
to be loud.
From one of Australia's largest big-box national retailers...
Quote:Want to spoil your mum on their special day? Making your mum feel
special does not need to break the bank! Show your love with the perfect
Mother’s Day gift from our wide selection of tech and home appliances.
And their 2026 ad...
And from another national hardware chain...
Who gives their mother a fucking pizza oven for Mother's Day?